Vendor · GoHighLevel · HighLevel · CRM/funnel stack · USD
GoHighLevel (2026) — who it’s actually for
GoHighLevel (HighLevel on the official site) is a CRM/funnel agency stack with courses and communities inside it — not a course-business OS. Starter is $97/mo ($970/year). You are buying pipelines, funnels, SMS, and sub-accounts. Memberships → Courses is a tile, not the reason the machine exists.
Who this page is for
Experts with a method, deciding whether GoHighLevel is the host — or whether they are about to buy an agency CRM because the $97 card looks like relief next to Kajabi Basic. Courses and communities are listed as core features. That does not make HighLevel a Kajabi substitute.
This is not a HighLevel vs everyone table. The honest fork is Kajabi vs GoHighLevel. This page is HighLevel on its own terms: Starter vs Unlimited vs Agency Pro, and what “courses” mean inside an agency stack.
The short version
What it is
Official product name on the site is HighLevel. Pricing and feature copy: website & funnel builder, CRM & pipelines, email + SMS marketing, inbound & outbound calling, courses, communities, payments & invoicing, workflow automation, booking calendars. Asterisks: usage-based charges apply for telecom and premium AI.
You pay for
An agency seat. Starter: 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support, all core features. Courses live under Memberships → Courses (help center).
You do not get
A Kajabi-style course-business OS as the product. A published course-sale platform percentage on the pricing page this fetch. SaaS Mode on Starter — that is Agency Pro.
Actually for
An agency or marketer who needs CRM, pipelines, funnels, email + SMS, calendars, and automation in one login — and will also host a course or community inside that stack.
Fits
Someone already living in funnels and client accounts. Starter is three sub-accounts. Unlimited removes the sub-account cap and adds API / rebill at cost. Agency Pro is SaaS Mode on purpose.
Skip
If the offer is one flagship course you sell with a player, email, and checkout, and you do not want to live in an agency CRM. That page is Kajabi. Public Basic is $179/mo.
The 2026 facts
Public Starter $97/mo or $970/year. Unlimited $297 / $2,970. Agency Pro $497 / $4,970. Enterprise: talk to sales. 14-day free trial; billing begins unless you cancel. FAQ: month-to-month, no long-term contract.
Usage on top
Subscription covers platform features. Phone, SMS, email sends, and premium AI are usage-based (pricing FAQ). Exact usage dollar table not extracted as a public grid this fetch — omitted.
“Cheaper Kajabi”
The $82 monthly gap vs Kajabi Basic is not the same machine. Starter is three sub-accounts and a CRM. Courses are a tile.
Cited numbers, September 19, 2026
USD. Monthly is month-to-month. Annual is the advertised year price on HighLevel’s cards. No public course-sale platform percentage on the pricing page this fetch — omitted, not printed as 0%.
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Monthly | $97/mo | $297/mo | $497/mo |
| Annual (card) | $970/year | $2,970/year | $4,970/year |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts / users | Unlimited contacts, unlimited users (pricing page and FAQ) | ||
| On this tier | All core features, 24/7 support | Everything in Starter; rebill phone & email (no markup); basic API | Everything in Unlimited; SaaS Mode; automated sub-account creation; rebill with markup; user/agent reporting; advanced API |
| Courses / communities | Listed as core features. Help: courses under Memberships → Courses. Community-builder page: branded community; courses & memberships with gated content, paid tiers, drip; native live events & video rooms; payments through Stripe. Public course/community ceiling numbers not on the plan cards — omitted. | ||
| Platform % on course sales | Not published on the pricing page this fetch — omitted | ||
| Usage | Telecom and premium AI are usage-based (FAQ). Exact public dollar grid not extracted this fetch — omitted. | ||
| Trial | 14-day free trial on any plan; billing begins automatically unless you cancel | ||
Sources: gohighlevel.com/pricing. Full list at the bottom. Two-host fork: Kajabi vs GoHighLevel.
What you are actually buying
An agency CRM with a course tile. Official community-builder framing: all-in-one sales, marketing and automation platform with a full community builder built in. That sentence is the product. Courses are inside Memberships. You are not buying Kajabi’s documented player, coaching room of 200, or unlimited-marketing-email OS as the primary machine.
Sub-accounts as the priced cap. Starter’s real limit is three sub-accounts. Unlimited exists to remove that cap and add API / rebill at cost. Agency Pro exists for SaaS Mode and markup rebilling. None of those upgrades are “a better course platform.”
Usage on top of the card. Pricing FAQ: subscription covers platform features; usage-based costs for telecommunications and AI. Optional add-ons on the same page are billed separately (examples cited on the comparison page; not rolled into Starter as a required bill).
What the fees do to a simple offer
HighLevel does not publish a course-sale platform percentage on the pricing page this fetch. We will not invent one. You still pay the processor you connected (Stripe and others listed), and you still pay usage. Arithmetic that is citeable tonight is the plan gap vs a course OS:
- Starter $97 vs Kajabi public Basic $179 — $82/mo gap. That gap buys CRM, funnels, SMS, and three sub-accounts — not Kajabi’s OS.
- Unlimited $297 is $118 above Kajabi Basic. You buy it to remove the sub-account cap and add API/rebilling — not a better player.
- Agency Pro $497 is SaaS Mode. Skip unless you are reselling the stack on purpose.
Full two-host table and Kajabi fee arithmetic: Kajabi vs GoHighLevel.
Who should pick GoHighLevel
Starter if you need an agency CRM with three sub-accounts and will also host a course inside it. $97/mo. 14-day trial first. Price phone/SMS/email usage before you call it cheaper than Kajabi.
Unlimited if the work is multiple client accounts and you need unlimited sub-accounts, rebill at cost, and basic API. $297/mo.
Agency Pro if you are buying SaaS Mode, automated sub-account creation, and rebill with markup on purpose. $497/mo.
Skip GoHighLevel if
The offer is a course you sell with a player, email, and checkout, and you do not want to live in an agency CRM. Also skip if you will not price usage on top of $97 / $297 / $497. Skip Agency Pro unless SaaS Mode is the product. Skip if you needed Kajabi’s documented group coaching room, or a school LMS — start at Kajabi or Kajabi vs Teachable vs Thinkific.
Visit GoHighLevel
GoHighLevel affiliate slot — not live
HighLevel’s button is the official pricing URL only. Kajabi’s trial box and visit button use affiliate links. The Kajabi pricing button is a pricing-page affiliate. Official Kajabi pricing remains the source for Kajabi numbers. No invented HighLevel affiliate.
Omitted on purpose
- HighLevel course product caps, community caps, and native live-room capacity as plan-table numbers. Listed as products; ceilings not on the public cards this fetch.
- A HighLevel platform percentage on course sales. Not published on the pricing page this fetch.
- Usage dollar grids for phone, SMS, email, and premium AI. FAQ confirms usage-based charges; exact public table not extracted this fetch.
- Add-ons as a required bill rolled into Starter. They are listed; they are optional.
- Keyword volumes, “GHL is cheaper Kajabi” listicles as pricing sources, and anything that documents your method for you.
Sources
- HighLevel pricing — Starter $97/mo or $970/year (3 sub-accounts, unlimited contacts/users, 24/7 support, core features); Unlimited $297 / $2,970 (unlimited sub-accounts, rebill phone & email no markup, basic API); Agency Pro $497 / $4,970 (SaaS Mode, automated sub-account creation, rebill with markup, reporting, advanced API); Enterprise custom; 14-day trial; month-to-month FAQ; usage-based telecom/AI. Fetched September 19, 2026.
- Kajabi pricing — public Basic $179 / $143. Cited as the course-business OS floor, not a HighLevel plan. Fetched September 19, 2026.
- Two-host comparison already on this site: Kajabi vs GoHighLevel (community-builder and Memberships → Courses cites from that page’s August 29, 2026 fetch).